Google Keyword Planner is a powerful tool to help you find the right keywords for your website content, ads, and SEO strategy. With Keyword Planner, you can easily find high-traffic, low-competition keywords that will improve your search engine rankings and drive more traffic to your website.
In this article, we’ll walk you through the process of using Google Keyword Planner to optimize your website for search engines. We’ll cover the basics of using the tool, including how to create an account, find keywords, and analyze the results.
How to Create a Google Ads Account and Access Keyword Planner
To use Google Ads Keyword Planner, you must create a Google Ads account. Follow these steps to get started:
- Go to ads.google.com and click the “Start Now” button.
- Follow the prompts to sign in with your Google account or create a new one.
- Enter your business information and set up your billing preferences (don’t worry, you won’t be charged to use Keyword Planner).
- Once you’ve set up your account, click the “Tools & Settings” icon in the top right corner of the screen and select “Keyword Planner” from the dropdown menu.
How to Find Keywords with Google Keyword Planner
Now that you’ve accessed Keyword Planner, it’s time to find keywords. Follow these steps:
- Click the “Discover New Keywords” tab.
- Enter a word or phrase relevant to your business or website in the “Product or Service” field.
- Enter your landing page URL in the “Your Landing Page” field.
- Choose your target audience and location.
- Click the “Get Results” button.
- Keyword Planner will generate a list of relevant keywords and data on their search volume, competition, and estimated cost-per-click.
How to Analyze Keyword Data
Once you’ve found some keywords, it’s important to analyze the data to determine which will be most effective for your website. Follow these steps:
- Review the data for each keyword, paying attention to the search volume, competition, and estimated cost-per-click.
- Look for keywords with high search volume and low competition. These keywords will be the easiest to rank for and drive the most traffic to your website.
- Consider the estimated cost-per-click when selecting keywords for your Google Ads campaigns.
- Use the “Add to Plan” button to save keywords that you want to use in your SEO strategy or ads campaign.
How to Use Keyword Planner to Build Your SEO Strategy
Now that you’ve found the right keywords for your website, it’s time to use them to boost your SEO strategy. Follow these tips:
- Use keywords in your website content, including page titles, headers, and meta descriptions.
- Use your keywords in your Google Ads campaigns to drive more targeted traffic to your website.
- Monitor your search engine rankings to track your progress and adjust as needed.
- Use Keyword Planner regularly to find new keywords and improve your SEO strategy over time.
How do I use Google keyword planner without paying?
A: Using Google Keyword Planner with an active Google Ads account is possible. However, you can create an account for free and use the Keyword Planner tool for research. Log in to your Google Ads account, navigate to the Keyword Planner tool, and search for relevant keywords for your business.
How do I use Google Ads keyword planner on Youtube?
A: You can use Google Ads Keyword Planner to find relevant keywords for your YouTube videos. Log in to your Google Ads account, navigate the Keyword Planner tool, select “Find new keywords,” and enter a relevant word or phrase related to your video content. The tool will provide you with a list of relevant keywords and their search volume on YouTube.
Is Google Keyword Planner Good for SEO?
A: Yes, Google Keyword Planner is an excellent tool for SEO research. It provides valuable insights into the search volume and competitiveness of relevant keywords, allowing you to optimize your content for search engines. Using Keyword Planner, you can find high-volume keywords relevant to your business and create content that ranks well in search results.
How does Google keyword ads work?
A: Google Keyword Ads is an advertising platform that allows businesses to create and display ads on Google search results on pages. Advertisers bid on specific keywords, displaying their ads to users who search for those keywords. The higher the bid, the higher the ad’s position in the search results. When users click on the ad, the advertiser pays a fee to Google.